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This web site states the following, "Clabots reframes the questions we ask to redefine design as a tool for business." Our analyzers saw that the web page said " Throughout his professional career, Clabots has worked as a designer, a creative director, a university professor, and as a serial entrepreneur, having started and run a series of design-related businesses." The Website also said " At the core of his thought process are three questions. Once we have answered the first two questions, we can clearly understand what the new offering needs to be. With his years of execution and industry know-how, Clabo."